ARC brand kit
=============

Generated 2026-11-09 from https://arc-repo.com/brand,
which is the page to check for the current version of everything in here.
brand.json is the same information in a form a script can read.

What is in the folder
---------------------

arc-wordmark-on-dark.svg                     The logo for black and dark grounds.
arc-wordmark-on-dark.png                     The same logo as a transparent PNG for tools that will not take SVG.
arc-wordmark-on-light.svg                    The logo for white and light grounds.
arc-wordmark-on-light.png                    The same logo as a transparent PNG.
arc-mark-on-dark.svg                         The mark alone, for dark grounds.
arc-mark-on-dark.png                         The mark alone as a transparent PNG, for dark grounds.
arc-mark-on-light.svg                        The mark alone, for light grounds.
arc-mark-on-light.png                        The mark alone as a transparent PNG, for light grounds.
arc-background-1800x1200.jpg                 The background at full size.
arc-background-1920x1080.jpg                 The same background at 1080p as JPEG, for slide templates.
arc-banner-1200x630.png                      Share card with the wordmark already placed.
arc-banner-1584x396.png                      LinkedIn company cover with the wordmark already placed, clear of the corner where LinkedIn draws the profile picture.
arc-avatar-1024.png                          Square profile picture, the mark on black.
arc-icon-on-dark-1024.png                    The mark centred in a transparent 1024 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server.
arc-icon-on-dark-512.png                     The mark centred in a transparent 512 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server.
arc-icon-on-dark-256.png                     The mark centred in a transparent 256 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server.
arc-icon-on-dark-128.png                     The mark centred in a transparent 128 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server.
arc-icon-on-light-1024.png                   The mark centred in a transparent 1024 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server.
arc-icon-on-light-512.png                    The mark centred in a transparent 512 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server.
arc-icon-on-light-256.png                    The mark centred in a transparent 256 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server.
arc-icon-on-light-128.png                    The mark centred in a transparent 128 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server.
brand.json                                   Colours, fonts, rules and links.
arc-colors.css                               The colours as CSS custom properties.

The PNGs marked transparent look empty in a file browser with a white
background. They are not.

How to describe ARC
-------------------

ARC is the Agentic Recovery Cloud for forwarders, lenders and recovery agencies. Governed agents move assignments from intake through evidence and invoicing while people decide the exceptions. Every action carries its reason and evidence. ARC works alongside RDN and VRM, as the recovery team's workspace, or standalone, with autonomy set per agent and client.

Shorter: ARC coordinates recovery assignments with governed agents, human approvals and a complete evidence trail, alongside RDN and VRM or standalone.

One line: Agentic recovery operations for forwarders, lenders and recovery agencies.

Name
----

ARC in prose, arc. only as the outlined mark, and Agentic Recovery Cloud once per surface. ARC owns the product name.
Not: Arc; ARCStop; arcstop.

Colours
-------

Navy               #050727   The dark ground and the Sweep frame.
Blue               #0062F0   Primary actions, links and one optional section flood.
Coral              #FF6347   The outer arc and one closing section flood, never body text.
Yellow             #FFD200   The inner arc, number chips and actions on dark grounds.
Shell              #F4F6F8   Cool ledger-paper cards and alternating sections.
Ink                #17151C   Text on light grounds.
White              #FFFFFF   Page background, cards and text on blue.
Rule               #DDE3EA   Hairline borders, ledger rules and diagram rules.

Type
----

Gabarito 800   https://fonts.google.com/specimen/Gabarito
Public Sans 400   https://fonts.google.com/specimen/Public+Sans
IBM Plex Mono 400   https://fonts.google.com/specimen/IBM+Plex+Mono

Voice
-----

Do: Name the assignment, decision, next owner and evidence.
Don't: Use vague AI transformation language.

Do: Say where a person decides and where an agent may act.
Don't: Imply agents have unlimited authority.

Do: Speak plainly about queues, phone tag, holds and records.
Don't: Promise an outcome or present ARC as legal advice.

Rules
-----

1. Use the outlined SVG lockup, never live text.
2. Keep the lockup square; use compact 10–12px radii on controls and cards.
3. Use the operations-ledger grid, case labels and evidence frame rather than speech-bubble crops or blended gradients.
4. One blue primary action per screen; other actions are links or outlines.

Permissions
-----------

These files may be used to refer to ARC in an article, a talk, a partner listing, an event programme or a comparison, and to link to arc-repo.com, without asking first, provided the rules below are kept. Putting the logo on a product, a course or a service that is not ARC needs written permission from contact@arc-repo.com.

Questions, or a file you need that is not here: contact@arc-repo.com
