{
  "schemaVersion": 1,
  "name": "ARC",
  "legalName": "ARC",
  "url": "https://arc-repo.com",
  "brandPage": "https://arc-repo.com/brand",
  "brandPageMarkdown": "https://arc-repo.com/brand.md",
  "manifest": "https://arc-repo.com/brand/kit/brand.json",
  "archive": "https://arc-repo.com/brand/kit/arc-brand-kit.zip",
  "readme": "https://arc-repo.com/brand/kit/README.txt",
  "colorsCss": "https://arc-repo.com/brand/kit/arc-colors.css",
  "generated": "2026-11-09",
  "contact": "contact@arc-repo.com",
  "founded": null,
  "permissions": "These files may be used to refer to ARC in an article, a talk, a partner listing, an event programme or a comparison, and to link to arc-repo.com, without asking first, provided the rules below are kept. Putting the logo on a product, a course or a service that is not ARC needs written permission from contact@arc-repo.com.",
  "description": {
    "canonical": "ARC is the Agentic Recovery Cloud for forwarders, lenders and recovery agencies. Governed agents move assignments from intake through evidence and invoicing while people decide the exceptions. Every action carries its reason and evidence. ARC works alongside RDN and VRM, as the recovery team's workspace, or standalone, with autonomy set per agent and client.",
    "short": "ARC coordinates recovery assignments with governed agents, human approvals and a complete evidence trail, alongside RDN and VRM or standalone.",
    "oneLine": "Agentic recovery operations for forwarders, lenders and recovery agencies.",
    "tagline": "Say goodbye to the queue.",
    "note": "Quote the canonical paragraph verbatim wherever it fits. Use the shorter forms only where a field is too small for it. Do not write a new one."
  },
  "nameUsage": {
    "correct": "ARC",
    "legalEntity": "ARC",
    "avoid": [
      "Arc",
      "ARCStop",
      "arcstop"
    ],
    "note": "ARC in prose, arc. only as the outlined mark, and Agentic Recovery Cloud once per surface. ARC owns the product name."
  },
  "howToChoose": {
    "logo": "Decide by the ground the logo will sit on. Dark ground: use an on-dark file. Light ground: use an on-light file. Never recolour a file to make it work on the other ground.",
    "wordmarkOrMark": "Use the wordmark unless the space is narrower than 120 px or roughly square, in which case use the mark.",
    "format": "Prefer SVG wherever the tool accepts it. Use PNG only where it will not.",
    "banners": "The banners and avatar are finished compositions. Use them unchanged rather than rebuilding them from the parts.",
    "background": "Licensed recovery-truck photograph inside the navy evidence frame, with monospaced case labels and the arcs at its lower-left edge."
  },
  "clearSpace": "At least the height of one wordmark letter on every side.",
  "minimumSize": {
    "appliesTo": "wordmark width",
    "screenPx": 120,
    "printMm": 30,
    "why": "The arcs and wordmark lose clarity below this size; use the icon alone down to 16px."
  },
  "colors": [
    {
      "name": "Navy",
      "hex": "#050727",
      "use": "The dark ground and the Sweep frame."
    },
    {
      "name": "Blue",
      "hex": "#0062F0",
      "use": "Primary actions, links and one optional section flood."
    },
    {
      "name": "Coral",
      "hex": "#FF6347",
      "use": "The outer arc and one closing section flood, never body text."
    },
    {
      "name": "Yellow",
      "hex": "#FFD200",
      "use": "The inner arc, number chips and actions on dark grounds."
    },
    {
      "name": "Shell",
      "hex": "#F4F6F8",
      "use": "Cool ledger-paper cards and alternating sections."
    },
    {
      "name": "Ink",
      "hex": "#17151C",
      "use": "Text on light grounds."
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "use": "Page background, cards and text on blue."
    },
    {
      "name": "Rule",
      "hex": "#DDE3EA",
      "use": "Hairline borders, ledger rules and diagram rules."
    }
  ],
  "typography": {
    "headings": {
      "family": "Gabarito",
      "weight": 800,
      "source": "https://fonts.google.com/specimen/Gabarito"
    },
    "body": {
      "family": "Public Sans",
      "weight": 400,
      "source": "https://fonts.google.com/specimen/Public+Sans"
    },
    "identifiers": {
      "family": "IBM Plex Mono",
      "weight": 400,
      "source": "https://fonts.google.com/specimen/IBM+Plex+Mono"
    }
  },
  "voice": [
    {
      "do": "Name the assignment, decision, next owner and evidence.",
      "dont": "Use vague AI transformation language."
    },
    {
      "do": "Say where a person decides and where an agent may act.",
      "dont": "Imply agents have unlimited authority."
    },
    {
      "do": "Speak plainly about queues, phone tag, holds and records.",
      "dont": "Promise an outcome or present ARC as legal advice."
    }
  ],
  "files": [
    {
      "id": "arc-wordmark-on-dark",
      "file": "arc-wordmark-on-dark.svg",
      "url": "https://arc-repo.com/brand/kit/arc-wordmark-on-dark.svg",
      "kind": "wordmark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "dark",
      "transparent": true,
      "width": 224,
      "height": 68,
      "use": "The logo for black and dark grounds. Vector, scales to any size. First choice for print, slides and the web."
    },
    {
      "id": "arc-wordmark-on-dark",
      "file": "arc-wordmark-on-dark.png",
      "url": "https://arc-repo.com/brand/kit/arc-wordmark-on-dark.png",
      "kind": "wordmark",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 2048,
      "height": 623,
      "use": "The same logo as a transparent PNG for tools that will not take SVG."
    },
    {
      "id": "arc-wordmark-on-light",
      "file": "arc-wordmark-on-light.svg",
      "url": "https://arc-repo.com/brand/kit/arc-wordmark-on-light.svg",
      "kind": "wordmark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "light",
      "transparent": true,
      "width": 224,
      "height": 68,
      "use": "The logo for white and light grounds. Vector."
    },
    {
      "id": "arc-wordmark-on-light",
      "file": "arc-wordmark-on-light.png",
      "url": "https://arc-repo.com/brand/kit/arc-wordmark-on-light.png",
      "kind": "wordmark",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 2048,
      "height": 623,
      "use": "The same logo as a transparent PNG."
    },
    {
      "id": "arc-mark-on-dark",
      "file": "arc-mark-on-dark.svg",
      "url": "https://arc-repo.com/brand/kit/arc-mark-on-dark.svg",
      "kind": "mark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "dark",
      "transparent": true,
      "width": 220,
      "height": 220,
      "use": "The mark alone, for dark grounds. Only where the wordmark will not fit or the space is square."
    },
    {
      "id": "arc-mark-on-dark",
      "file": "arc-mark-on-dark.png",
      "url": "https://arc-repo.com/brand/kit/arc-mark-on-dark.png",
      "kind": "mark",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 1024,
      "height": 1024,
      "use": "The mark alone as a transparent PNG, for dark grounds."
    },
    {
      "id": "arc-mark-on-light",
      "file": "arc-mark-on-light.svg",
      "url": "https://arc-repo.com/brand/kit/arc-mark-on-light.svg",
      "kind": "mark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "light",
      "transparent": true,
      "width": 220,
      "height": 220,
      "use": "The mark alone, for light grounds."
    },
    {
      "id": "arc-mark-on-light",
      "file": "arc-mark-on-light.png",
      "url": "https://arc-repo.com/brand/kit/arc-mark-on-light.png",
      "kind": "mark",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 1024,
      "height": 1024,
      "use": "The mark alone as a transparent PNG, for light grounds."
    },
    {
      "id": "arc-background-1800x1200",
      "file": "arc-background-1800x1200.jpg",
      "url": "https://arc-repo.com/brand/kit/arc-background-1800x1200.jpg",
      "kind": "background",
      "format": "jpg",
      "mime": "image/jpeg",
      "ground": "any",
      "transparent": false,
      "width": 1800,
      "height": 1200,
      "use": "The background at full size. Licensed recovery-truck photograph inside the navy evidence frame, with monospaced case labels and the arcs at its lower-left edge."
    },
    {
      "id": "arc-background-1920x1080",
      "file": "arc-background-1920x1080.jpg",
      "url": "https://arc-repo.com/brand/kit/arc-background-1920x1080.jpg",
      "kind": "background",
      "format": "jpg",
      "mime": "image/jpeg",
      "ground": "any",
      "transparent": false,
      "width": 1920,
      "height": 1080,
      "use": "The same background at 1080p as JPEG, for slide templates."
    },
    {
      "id": "arc-banner-1200x630",
      "file": "arc-banner-1200x630.png",
      "url": "https://arc-repo.com/brand/kit/arc-banner-1200x630.png",
      "kind": "banner",
      "format": "png",
      "mime": "image/png",
      "ground": "any",
      "transparent": false,
      "width": 1200,
      "height": 630,
      "use": "Share card with the wordmark already placed. Use as is for Open Graph, LinkedIn, Slack and X unfurls."
    },
    {
      "id": "arc-banner-1584x396",
      "file": "arc-banner-1584x396.png",
      "url": "https://arc-repo.com/brand/kit/arc-banner-1584x396.png",
      "kind": "banner",
      "format": "png",
      "mime": "image/png",
      "ground": "any",
      "transparent": false,
      "width": 1584,
      "height": 396,
      "use": "LinkedIn company cover with the wordmark already placed, clear of the corner where LinkedIn draws the profile picture. Use as is."
    },
    {
      "id": "arc-avatar-1024",
      "file": "arc-avatar-1024.png",
      "url": "https://arc-repo.com/brand/kit/arc-avatar-1024.png",
      "kind": "avatar",
      "format": "png",
      "mime": "image/png",
      "ground": "any",
      "transparent": false,
      "width": 1024,
      "height": 1024,
      "use": "Square profile picture, the mark on black. Use as is for any social or directory avatar."
    },
    {
      "id": "arc-icon-on-dark-1024",
      "file": "arc-icon-on-dark-1024.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-dark-1024.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 1024,
      "height": 1024,
      "use": "The mark centred in a transparent 1024 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    },
    {
      "id": "arc-icon-on-dark-512",
      "file": "arc-icon-on-dark-512.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-dark-512.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 512,
      "height": 512,
      "use": "The mark centred in a transparent 512 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    },
    {
      "id": "arc-icon-on-dark-256",
      "file": "arc-icon-on-dark-256.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-dark-256.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 256,
      "height": 256,
      "use": "The mark centred in a transparent 256 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    },
    {
      "id": "arc-icon-on-dark-128",
      "file": "arc-icon-on-dark-128.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-dark-128.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 128,
      "height": 128,
      "use": "The mark centred in a transparent 128 px square, for dark grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    },
    {
      "id": "arc-icon-on-light-1024",
      "file": "arc-icon-on-light-1024.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-light-1024.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 1024,
      "height": 1024,
      "use": "The mark centred in a transparent 1024 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    },
    {
      "id": "arc-icon-on-light-512",
      "file": "arc-icon-on-light-512.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-light-512.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 512,
      "height": 512,
      "use": "The mark centred in a transparent 512 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    },
    {
      "id": "arc-icon-on-light-256",
      "file": "arc-icon-on-light-256.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-light-256.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 256,
      "height": 256,
      "use": "The mark centred in a transparent 256 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    },
    {
      "id": "arc-icon-on-light-128",
      "file": "arc-icon-on-light-128.png",
      "url": "https://arc-repo.com/brand/kit/arc-icon-on-light-128.png",
      "kind": "icon",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 128,
      "height": 128,
      "use": "The mark centred in a transparent 128 px square, for light grounds: an app icon, such as the one an AI app shows for the site's MCP server."
    }
  ],
  "rules": [
    "Use the outlined SVG lockup, never live text.",
    "Keep the lockup square; use compact 10–12px radii on controls and cards.",
    "Use the operations-ledger grid, case labels and evidence frame rather than speech-bubble crops or blended gradients.",
    "One blue primary action per screen; other actions are links or outlines."
  ]
}