Brand system

ARC, on the record.

ARC's logo, colors, type, backgrounds, banners and the sentence that describes the product, with the rules for using them. Download individual assets or the full kit, then use the manifest to choose the right file for each ground. Every file has a stable URL and needs no sign-in.

Download the brand kit Read the rules

The lockup, for light and dark grounds.

The Monogram Sweep: a navy square with coral and yellow quarter-arcs beside the lowercase arc. wordmark. Use the wordmark where it fits, and the mark alone for square spaces and profile icons. SVG is the first choice; PNG is included for tools that do not accept it.

Wordmark, darkSVG PNG

Wordmark, lightSVG PNG

Mark, darkSVG PNG

Mark, lightSVG PNG

Clear space and size

At least the height of one wordmark letter on every side. Do not go below 120px wide on a screen or 30mm in print. The arcs and wordmark lose clarity below this size; use the icon alone down to 16px.

Please do not

Recolour the arcs or use a gradient.
Round the square, stretch the lockup, or typeset the wordmark as live text.
Put a curve over the letters or use uppercase ARC in the lockup.

The colors, each with one job.

Keep the ARC palette intact. Blue carries primary actions, yellow marks a person or an important state, and coral signals the outer sweep and closing moments. Navy is the evidence frame.

Navy#050727The dark ground and the Sweep frame.
Blue#0062F0Primary actions, links and one optional section flood.
Coral#FF6347The outer arc and one closing section flood, never body text.
Yellow#FFD200The inner arc, number chips and actions on dark grounds.
Shell#F4F6F8Cool ledger-paper cards and alternating sections.
Ink#17151CText on light grounds.
White#FFFFFFPage background, cards and text on blue.
Rule#DDE3EAHairline borders, ledger rules and diagram rules.

As CSS custom properties: arc-colors.css

Three typefaces, all free.

Gabarito carries the headlines, Public Sans carries what people read, and IBM Plex Mono carries identifiers and case labels.

Headings
Gabarito 800
Get the font: Say goodbye to the queue.
Body
Public Sans 400
Get the font: Your people make the calls that need a person.
Identifiers
IBM Plex Mono 400
Get the font: ARC-1042

Backgrounds and banners, already cut to size.

Use the finished compositions unchanged for social cards, profile images and slide templates. The evidence-frame photograph has its own license record in the kit.

The same background at 1080p as JPEG, for slide templates.

JPG, 1920 × 1080JPG

Share card with the wordmark already placed. Use as is for Open Graph, LinkedIn, Slack and X unfurls.

PNG, 1200 × 630PNG

LinkedIn company cover with the wordmark already placed, clear of the corner where LinkedIn draws the profile picture. Use as is.

PNG, 1584 × 396PNG

Square profile picture, the mark on black. Use as is for any social or directory avatar.

PNG, 1024 × 1024PNG

The sentence we use everywhere.

Quote the canonical paragraph verbatim wherever it fits. Use the shorter forms only where a field is too small for it. Do not write a new one.

Canonical paragraph

ARC is the Agentic Recovery Cloud for forwarders, lenders and recovery agencies. Governed agents move assignments from intake through evidence and invoicing while people decide the exceptions. Every action carries its reason and evidence. ARC works alongside RDN and VRM, as the recovery team's workspace, or standalone, with autonomy set per agent and client.

Shorter

ARC coordinates recovery assignments with governed agents, human approvals and a complete evidence trail, alongside RDN and VRM or standalone.

One line

Agentic recovery operations for forwarders, lenders and recovery agencies.

The name

ARC in prose, arc. only as the outlined mark, and Agentic Recovery Cloud once per surface. ARC owns the product name.

Voice and permission.

These files may be used to refer to ARC in an article, a talk, a partner listing, an event programme or a comparison, and to link to arc-repo.com, without asking first, provided the rules below are kept. Putting the logo on a product, a course or a service that is not ARC needs written permission from contact@arc-repo.com.

How we write

Do: Name the assignment, decision, next owner and evidence.
Do not: Use vague AI transformation language.
Do: Say where a person decides and where an agent may act.
Do not: Imply agents have unlimited authority.
Do: Speak plainly about queues, phone tag, holds and records.
Do not: Promise an outcome or present ARC as legal advice.

How the system fits together

01Use the outlined SVG lockup, never live text.
02Keep the lockup square; use compact 10–12px radii on controls and cards.
03Use the operations-ledger grid, case labels and evidence frame rather than speech-bubble crops or blended gradients.
04One blue primary action per screen; other actions are links or outlines.

For scripts and agents.

Start with the manifest. It names every file, its format, its pixel size and its intended ground, along with the palette, fonts, canonical description and permission statement. This page is also available as Markdown for answer engines.

Something missing, or an asset in another format? Email contact@arc-repo.com.